Why Dennis Ombachi has been awarded Sh3.2 million by TikTok
Dennis, a self-taught chef and former international rugby sevens player, is renowned for his trademark monosyllabic commentary “Done!” and boasts a following of 2.3 million.
Dennis reinvented himself as a social media star with a global fan base after an injury ended his rugby career.
Following a diagnosis of bipolar disorder in 2018, he turned to cooking to maintain his mental health. During the pandemic, he focused on creating cooking content, keeping his videos “short and snappy.”
In 2022, he received the TikTok Award for Best African Content Creator.
He is partnering with the local non-profit organisation Mtoto News, a digital and media platform that prioritises finding ways to give young people a voice in the digital/tech industry, focusing on their input in making online platforms safer for all.
“We are thrilled to announce our partnership with Dennis Ombachi and TikTok to amplify children’s voices across Africa. This collaboration will ensure that the perspectives of African children on crucial issues such as Climate Change, Education, and Digital Wellbeing are heard loud and clear. Together, we are committed to empowering the next generation and ensuring their voices make a difference,” said Jennifer Kaberi, CEO of Mtoto News.