Seizing the Opportunity of the Safari Rally to Showcase the Kenyan Brand » Capital News
The meticulous preparations, military precision, technical acumen, human brains, and financial resources involved in the World Rally Championship (WRC) make this global event worth its billing. A visit to the service park at the Kenya Wildlife Service-managed place within the National Park on the outskirts of Naivasha town reveals the technical work, verification technology equipment, and manpower deployed, highlighting why this motorsport is so successful and exciting.
From the vehicle verification machines, fuel center, media center, and drivers’ interview point to the marshals, technical crews, drivers, and hotel staff—both local and international—alongside running sponsor banners and assembled vehicle parts, the scene is nothing short of amazing.
The organizational skills required to manage the KICC official start venue, the Kasarani Special Stage, the service park, the routes, and the Hellgate finish point of the WRC that starts tomorrow in Nairobi are a testament to why Kenya should be proud of hosting the event. As the only country in sub-Saharan Africa with such facilities and natural resources fit for such a global motorsport event, Kenya stands out.
The WRC on Kenyan soil offers more than routine benefits; it presents an opportunity to showcase investment opportunities in business, including tourism, and to increase Kenya’s credibility among community nations. With meticulous planning and execution, the event can boost the country’s efforts to not only improve its economic standing but also its global reputation.
Apart from the economic benefits like accommodation, transport, and short-term employment that Naivasha, the host of the WRC, has already experienced, the event brings together organizers, government, sponsors, and teams working over months to assemble resources from within the country and abroad.
The WRC, as the second oldest of the FIA’s world championships after Formula One, is an international rallying series owned and governed by the FIA. Behind the skilled drivers and hardworking crew teams, there are huge financial and technological investments from car manufacturers and sponsors. From modifications to using fossil-free jet fuel, the rally requires significant investment to make the cars fly on the rough terrains.
These events attract a significant number of visitors to Kenya and provide massive opportunities for Kenyans. It is imperative to showcase our strengths, particularly in the business and hospitality industry, and to leverage principles of development journalism and media as agents of social change.
Kenya’s brand diversity extends beyond traditional tourism products to include commercial hubs, athletic excellence, and educational prowess. By proactively sharing information with the media, we can highlight these aspects to attract high-quality visitors, investors, and mutually beneficial relationships with global players.
Therefore, as we seize the opportunity presented by the Safari Rally, let us not only celebrate the thrill of the sport but also leverage it to showcase the full spectrum of the Kenyan brand to the world.
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