New book urges Kenya to rethink its relationship with Gen Z

In a timely and thought-provoking move, Dr. Lucas Mburu Saturday launched his new book “From Millennials to Gen Z: Leadership Insights for Africa”, calling on the nation to stop sidelining young people and instead embrace their energy, ideas, and urgency for change.

The book, launched at Nairobi Club, explores generational dynamics, particularly between Millennials and Generation Z, and presents a compelling case for intergenerational understanding, mentorship, and collaborative leadership.

Dr. Mburu, whose PhD dissertation helped inspire the book, says the project is born out of a desire to become “part of the solution” to what has become a common complaint across Africa: misunderstanding and underestimating the youth.

“Gen Z is not the future, they are the now. They are bold, demanding, and unapologetically pushing for change. They feel unheard and misunderstood, and this book is about creating space for them,” said Dr. Mburu during the launch.

He emphasized that Gen Z’s demands should not be dismissed. “My advice to them is simple: don’t back off. Keep pushing. This is about your lives, your future. No one should have a conversation about you without you,” he said.

The book covers a range of topics from spiritual perspectives on generational differences to workplace tensions and integrates the role of digital transformation, particularly social media and artificial intelligence, in shaping how the younger generations lead and live.

“With Gen Z, everything is fast, digital, and connected. From AI to TikTok, their tools are shaping global change. We can’t afford to be analog in a digital world,” he noted.

Speaking on why he chose the title, Dr. Mburu explained it reflects both a transition and a challenge: “The title ends with Gen Z because they’re currently applying pressure to society. They’re visible, loud, and their time is now. The magnifying glass on the cover represents the need to examine their role more closely—because even though they’re everywhere, not everyone sees them clearly.”

The book is now available for purchase via Nuria Kenya, an online bookstore that offers convenient delivery services—another nod to the on-demand culture Gen Z champions.

Dr. Mburu urged leaders, parents, and organizations to read the book, not just to understand the youth, but to work with them. “We must stop complaining and start mentoring. That’s how we build a successful nation,” he concluded.