MCK to enforce new media code of conduct

The Media Council of Kenya (MCK) has enforced a new media code of conduct to its practioners, marking a major milestone to the profession and accountability in the country.

The code was published in a special Gazette notice Supplement No. 70 by Information, Communication and the Digital Economy Cabinet Secretary William Kabogo which aims to address shortcomings of the former code.

This comes after a High Court ruling declared the Broadcasting Code unconstitutional ordering MCK to establish age-appropriate standards to protect children and vulnerable groups.

According to the media regulation body, the new code is set to tackle challenges faced in the media landscape, set firm guidelines for ethical use of Artificial Intelligence (AI) to ensure editorial conduct.

The Council lauded the National Assembly’s approval terming the move as a ‘defining moment for media regulation, professionalism and the unyielding defence of press freedom in Kenya.

“The ratification of this Code is a testimony and a clarion call for progress. It demands accountability from the media and welcomes critique from the government, fostering trust and mutual respect. Furthermore, it will streamline dispute resolution ensure swift and fair handling of complaints while upholding professional integrity,” a statement from MCK read.

MCK reaffirmed its unwavering commitment to fostering a media landscape that upholds the highest standards of integrity and that which serves the public.