How Vijana Barubaru’s EP launch went down flavoured by Manyatta [Photos]
Kenyan boy Band Vijana Barubaru has officially unveiled their much-anticipated LP dubbed ‘”Passionate Pages”.
The launch of “Passionate Pages” flavoured by Manyatta” went down over the weekend at the New Muthaiga Mall, Thigiri Ridge, where the venue was transformed into a haven of authentic African vibes, elite consumer experiences, live music, and games.
The event also featured electrifying performances by renowned artists such as DJ Candy, Ethan Muziki, Ayrosh, Karisma, DJ Kaneda, Ndovu Kuu, Ihaji, Hart The Band and DJ Suraj and Vijana Baruibaru.
The event introduced music lovers to the highly anticipated Passionate Pages EP and at the same time introduced Manyatta Cider, a new brand celebrating African culture with a refreshing twist from Kenya Breweries Limited (EABL).
- Manyatta Cider comes in four exciting flavours that capture the essence of being African:
- Manyatta Cider: A classic cider base for those who prefer a pure taste.
- Lemon & Ginger Cider: A zesty blend with a kick of ginger, perfect for a hot day.
- Mango & Ginger Cider: A tropical fusion of sweet mango and invigorating ginger.
- Pineapple & Mint Cider: A refreshing mix of juicy pineapple and cooling mint.
Manyatta targets a new generation of Africans who are proud of their heritage but also embrace a modern lifestyle.
The cider is designed to be enjoyed with friends at social gatherings, while celebrating the vibrant energy of African culture.
This audience seeks experiences that are both authentic and exclusive, they are redefining what it means to live a luxurious life on their own terms.
Effie N. Thiong’o, Head of Innovation at EABL, says, “Our role is to disrupt and shape the future of celebration. This means identifying and meeting the needs of underserved consumers.”
“We saw an opportunity where people craved more flavour and innovative drink experiences. Manyatta incorporates local spices and flavours – a source of pride for Africans – presented in a fresh, vibrant, and joyful way. The positive consumer response and the vibrant packaging that resonates with them are testaments to this approach,” she added.
Kenya Breweries Limited aims to partner with African artists, musicians, and food creators to showcase the richness and diversity of the continent.
“Manyatta embodies our belief in the importance of celebrating African culture,” says
Faith Nyambura, Marketing & amp; Innovations Manager at EABL. “We are committed to creating opportunities for African creativity to flourish, while offering a refreshing taste experience.”