How the unveiling of Hunter’s choice new pack went down with Mark Masai as the MC
Whisky consumers will now enjoy Hunter’s Choice in a new upgraded bottle designed to give drinkers a unique experience.
This is after the Kenya Wine Agencies Limited (KWAL) unveiled a new packaging.
Hunter’s Choice, a whisky brand by KWAL will now be sold in a new-look bottle that has been meticulously designed to include a new closure that will guarantee the product’s safety.
“The new upgraded bottle has three key features: a new closure, a vibrant and modern label, and a new brand proposition. This new closure is aimed at securing the brand as a leader in the local whisky category,” said Mr Jonas Geeraerts, KWAL Commercial Director during the launch.
The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price.
The last time we did a bottle upgrade was in April 2018, and we have now improved it after feedback from our consumers
“The taste and pricing of Hunter’s Choice have not changed. The rebrand is for our consumers to enjoy a fine whisky in a nice new bottle, at an affordable price. The last time we did a bottle upgrade was in April 2018, and we have now improved it after feedback from our consumers,” added Geeraerts.