How the launch of HMD’s new devices went down in a star-studded affair [Photos]

Speaking during the Launch event in Kenya, Sanmeet Singh Kocchar, Vice President of Africa, Middle East and Asia (AMEA), comments: “We’ve got our finger on the pulse, and recognise consumers’ needs and anticipate market trends; This launch in Kenya represents not only a significant milestone for our company but also a testament to our commitment to serving diverse markets with excellence, innovation, and integrity. As we unveil the Pulse Family today, it is clearly a new era of smartphone sophistication with substance.” 

Joseph Umunakwe, General Manager, West, East and Central Africa (WECA), said: “We want to champion people’s creativity – which is leaps and bounds beyond what we can achieve solo. The potential is endless. These could be as simple as a case with an extended battery, a bespoke fashion-forward outfit, a payment terminal, barcode scanners, or even portable, connected medical equipment, it really is a blank canvas for creativity.”

This commitment gives a nod to the younger generation as they continue to spearhead the FIY (fix-it-yourself) trend, with new research from HMD revealing 41% of Gen Z would be more likely to purchase an electrical device if they could repair it themselves at home.4 HMD predicts that three out of every four devices it sells in Europe in 2024 will be repairable, up from one in three in 2023, demonstrating a significant shift in consumer purchase habits.