MCK urges ethical reporting on GEN Z protests anniversary

The Media Council of Kenya (MCK) has called upon journalists to maintain high ethical standards when covering the June 25^th protests.

In a statement, MCK CEO David Omwoyo advocated for the highest ethical standards among journalists when covering public interest issues and reminds the media to adhere to the Code of Conduct for Media Practice.

“The Council advises journalists covering the anniversary of the 25 June Gen Z protests to remain professional and responsible, ensuring their reporting minimises harm,” he said.

Omwoyo further added that the media should follow the ‘do no harm’ principle, treating subjects, colleagues and audiences with respect and avoiding unnecessary harm to society and vulnerable groups through their reporting.

“Journalists and media practitioners have a professional responsibility to frame public interest issues appropriately. The Council respects the editorial independence and professional judgement of media managers and editors in covering such national issues,” said the MCK CEO.

Citing the section of the Code on Accuracy and Fairness stipulates that all subjects of news coverage must be treated with respect and dignity, he reminded journalists who are set to cover the protests today (Wednesday) not to frame the protests in a manner that glorifies violence, traumatises the nation or intrudes into grief.

The media governing body also called on police and protesters to respect the right of the media to cover the demonstrations without threats, harm or obstruction.