KBC MD urges journalists to uphold values to maintain credibility

Kenya Broadcasting Corporation (KBC) Managing Director Agnes Kalekye has called upon media stakeholders to uphold national values to maintain their credibility.

Speaking Thursday while delivering her keynote address during the Annual Media Summit 2025 in Nairobi, she said that journalists should prioritize to bolster professionalism at time where media houses are embracing technology.

“We need a media that is driven by values, not merely technologically adept. To combat misinformation effectively, civil society and academia must collaborate with us. Our future hinges on balancing robust values with innovation and technology,” she pointed out.

More to follow…