How Kenyan Travellers Can Navigate Rising Airfares and Go Further, Sustainably » Capital News

By Dr. Joseph Kithitu, Managing Director, Hemingways Travel

In 2025, Kenyan travellers — like their global counterparts — are navigating an increasingly complex and costly travel landscape. Airfares continue to climb, driven by a mix of global economic pressures and sweeping industry changes. While the hikes may not match the steep spikes of recent years, they’re still hitting the wallets of families planning holidays and businesses managing tight travel budgets.

Several forces are fueling these rising costs. Airlines are grappling with everything from soaring aircraft leasing fees and volatile exchange rates to interest rate increases, political instability, and global supply chain disruptions. Even basic necessities like spare parts for aircraft are harder to come by. Add to that the cost of landing rights and taxes across different jurisdictions, and it’s clear why fares are rising. Unfortunately, it’s the end consumer who bears the brunt.

But this doesn’t mean that travel is off the table. With thoughtful planning and smart strategies, travel can still be affordable and rewarding.

At the top of the list is early planning. Booking flights well in advance remains one of the most effective ways to secure better fares. At Hemingways Travel, we strongly advise working with certified travel consultants — especially those accredited by the Kenya Association of Travel Agents (KATA). These professionals use advanced tools to access deals not readily available on public search engines.

Flexibility is another powerful tool. Shifting travel dates to off-peak periods can lead to substantial savings on both airfares and accommodations. Even high-demand destinations like Dubai, Zanzibar, or London become far more affordable — and less crowded — outside peak holiday seasons.

For the corporate sector, rising costs have led to leaner travel policies. Businesses now demand tighter planning, with many requiring international bookings at least 21 days in advance. Business class is often replaced by economy, and where feasible, virtual meetings are being prioritized. The message is clear: efficiency and sustainability now guide travel decisions.

At Hemingways Travel, we’ve adapted by investing in powerful technology that offers clients a wide range of fare options tailored to their needs and budgets. Our global partnerships allow us to deliver seamless and cost-effective services, no matter where our clients are headed. We blend local knowledge with a global reach to deliver both value and quality.

Sustainability is also reshaping travel choices. Travellers are becoming more mindful of their carbon footprints and want to travel responsibly. Airlines are increasingly turning to Sustainable Aviation Fuels (SAF), and eco-conscious hotels are investing in greener operations — from solar energy to reducing single-use plastics. While these changes are vital for the planet, they also contribute to higher prices.

Still, sustainability doesn’t have to mean unaffordability. With the right planning and guidance, travellers can make greener choices — like flying with lower-emission airlines or booking locally owned accommodations that support communities — without stretching their budgets.

This is where travel management companies like Hemingways Travel come in. We assist with everything from navigating complex visa requirements and offering 24/7 support during disruptions to providing expert advice on sustainable and cost-effective travel options. In today’s unpredictable travel environment — marked by delays, shifting regulations, and geopolitical uncertainties — having a trusted travel advisor is more important than ever.

To Kenyan travellers in 2025, my message is this: Be proactive. Plan early. Partner with the right experts. Travel remains one of life’s most enriching experiences. With careful planning, it doesn’t have to be overwhelming — or unaffordable.

Choose off-peak travel windows. Understand your destination in advance. And most importantly, work with experienced, certified travel professionals who understand the ever-changing dynamics of the travel industry and can help you make smart, informed decisions.

Prices may rise — but so can your travel opportunities. With the right mindset and support, Kenyan travellers can continue to explore the world confidently, affordably, and sustainably.

Managing Director, Hemingways Travel Dr. Joseph Kithitu