Savara, Bensoul & Mejja grace the official unveiling of “Tujengane” campaign

On Tuesday, all roads led to Uthiru for the official launch of “Tujengane” – a National Consumer Promotion by East Africa Breweries Limited (EABL). 

The unveiling was graced by several Kenyan musicians and content creators who were out to entertain and at the same time capture the moments. 

Some of the celebrities who were present include; Bensoul, Mejja, Savara, FatherMoh, Ndovu Kuu, Shiksha Arora, and Motif the Don among others. 

Entertainment at the launch was provided by Bensoul and Mejja as the others took part in singing their anthem dubbed “Tujengane”. 

The 12-weeklong campaign “Tujengane” which will run from April to June 2024, seeks to reward and celebrate consumers by providing them with exciting opportunities to enrich their lives. 

The brewer is seeking to reward up to 200,000 loyal consumers in the country with cash prizes, new vehicles, motorbikes, and even paying for their house rent.

Speaking at the launch event, Mark Ocitti, Managing Director, KBL, emphasized the strategic significance of the Tujengane campaign.