Over 60 Products Across India, Including Banaras Thandai, Receive Geographical Indication Tags » Capital News

Apr 2 – In a landmark move, over 60 products from various regions of India have been awarded the prestigious Geographical Indication (GI) tag, marking the largest number of such tags awarded simultaneously. This significant development was confirmed by a senior official from the Geographical Indications registry, highlighting a growing trend of states coming forward to protect their traditional and historic products through GI certification.

Notably, Assam has secured GI tags for six traditional crafts, including Asharikandi terracotta craft, Pani Meteka craft, Sarthebari metal craft, Jaapi (bamboo headgear), Mishing handloom products, and the Bihu dhol. Additionally, thirteen other products from Assam, such as Bodo Dokhona and Bodo Eri silk, renowned as the fabric of peace, have received GI recognition, affirming the state’s rich cultural heritage.

Himanta Biswa Sarma, Chief Minister of Assam, celebrated this achievement on social media platform X, hailing it as a significant victory for Assam’s heritage. He praised the collaborative efforts involving NABARD, RO Guwahati, and GI Expert Padma Shri Dr. Rajani Kant, emphasizing the socio-economic impact of these traditional crafts, which directly support nearly one lakh people.

The renowned Banaras Thandai, a delicious drink blending milk with a nutritious mix of nuts, seeds, and spices, also earned the coveted GI tag. The filing for the GI highlighted the iconic status of Banaras Thandai, drawing large crowds to traditional shops in areas like Gaudaulia Chowk and Lahurabir. Originating centuries ago as an offering to the Shri Kashi Vishwanath deity during Mahashivaratri, Rangbhari Ekadasi, and Holi, Banaras Thandai is a cherished part of the city’s cultural heritage. Other products from the region, including Banaras Tabla, Banaras Shehnai, Banaras Lal Bharwamirch, and Banaras Lal Peda, also received GI recognition.

In Tripura, two products secured GI tags: Pachra-Rignai, a traditional dress worn on special occasions, and Matabari Peda, a sweet delicacy. Tripura Chief Minister Manik Saha applauded the efforts of self-help groups for putting the state on the global map.

Meghalaya also made strides with GI recognition for its Garo Textile weaving, integral to socio-cultural and religious rituals, alongside Meghalaya Lyrnai Pottery and Meghalaya Chubitchi.

Geographical Indication tags are bestowed upon products with a specific geographical origin and distinctive characteristics associated with their location. With approximately 635 products in India now bearing the GI tag, this recognition serves to preserve and promote the unique cultural heritage and traditional craftsmanship of various regions. The journey began two decades ago with the first GI tag awarded to the renowned Darjeeling tea.

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